A journey through a field of tensions
SYNTAX and Uraiqat Architects have a long history of collaboration. When founders Basel and Basma came to us for branding, we tapped into their persistent, ambitious drive to deliver architectural excellence in the context of Jordan and the region.
The new brand of Uraiqat was guided by their own process of self-discovery and a willingness to embrace discord and extremity. The Uraiqat brand unfurled from the inside out; their attitude of openness towards challenge and possibility, their unique process of working the edges, and their relationship to place are all elements which, in the end, truly set them apart.