Little Thinking Minds are an educational company that started in Jordan. What began as one of the first learning sing-along DVDs in Jordan has grown exponentially over the years into a full fledged Arabic language learning app, I Read Arabic. The app boasts hundreds of Arabic books and a fun interface, popular among schools in Jordan and the region.

The next step for LTM was the promotion of their app to parents. We worked with LTM on developing social media campaigns to introduce the app to parents as an engaging way not only for children to learn Arabic, but to fall in love with the language!