From catalogue to knowledge center
When Kattan Group approached SYNTAX to develop their web presence reflecting the group’s diverse offering, including a digital catalogue of their wood materials we felt that we wanted to reflect a more coherent brand architecture in Kattan’s online presence, separating out the wood catalogue to act as a virtual showroom for the company’s products.
SYNTAX designed the wood product website as an educational tool - for carpenters, architects and potential clients. The Knowledge Centre became a hub for the latest articles, tips and videos in the wood industry. The new approach served to improve the accessibility of information, translating the familiarity of carpenters’ environments, and experience of catalogues into an interactive and educational user experience.