Capturing the online opportunity in the Arab world.
SYNTAX created the new website for iMena, a venture capital firm, led by veterans of the Arab digital space, and focused on creating regional digital champions, placing the region on the global digital map. iMena is an investor in stand-out companies such as the wildly popular OpenSouq, SellAnyCar and others.
As iMena was undergoing a shift in its investment strategy, a new distinctive, branded website was needed. SYNTAX developed a techno-Arabian visual language as well as a content strategy that reflects iMena’s mission and that gets real and personal, telling the stories of founders and their companies, beyond the usual generic corporate language used by regional VCs.